5 Efficient Ways To Market Your Client For Potential Roles

When you are working with clients who would like to be recruited by other companies, you should use the most efficient tactics as you search for jobs. Every client is different, but you can use these tips to help them become more attractive candidates, market them properly, and help them remain “on the radar” of companies they might like to work for. Think of these tips as a “rebranding” project for your clients.

Do Not Hold Back

Nancy Etz recommends that you submit your clients for all attractive positions even if they would not want to be vetted. When you submit someone’s name, you can let them know you put their name in for a new position. You can talk to them about how interested they are, and they can feel free to turn the job down if it is not the right time.

However, the company to whom you submitted their profile will keep that information. The company might come back with a better job in the future, and your client might take that position because it is right for them. If you hold back, no one will ever know who your client is.

Social Media

When you ask recruiting clients to start social media channels, you want them to offer a glimpse into their personal lives, beliefs, and work without being controversial. A nice mix of these three things will make a social media page look that much better.

Social media can also be used for linking to blog posts and other information your clients have created. For example, your client might work for a hedge fund, and a new program for investing in offshore bonds was created. If your client created the program, they should post a link to the program report on their social media pages.

Networking Events

Networking events are a good way for you to meet people who might like to hire your clients. You have several clients you are working with, but you should be aware of who can benefit from these events. Bring business cards you have obtained from your clients, let people know about your clients, and recruit companies that want your client’s resume.

This form of “reverse recruiting” is popular because you can go to any event, sell someone on one of your clients, and practically close the deal before the interview is scheduled.

A Website

Nancy Etz recommends that you have all your clients build and maintain a website. When you build and maintain a website, you can create a persona for your clients. Your clients can write blog posts for the website, and you can post their bio, accomplishments, and even resume.

A website is also a good place to post interviews that may have been completed on TV and radio. The website can carry news about your clients and their businesses, and the website should bear your client’s name. This public persona is easy for companies to research, and it makes a good impression when the hiring committee finds your client.

Consultancies

You should ask your contacts if they need consulting services from your clients. For example, you may represent a client who works in tax law. While your client does not want to change jobs, they might want to consult a large business concerning their yearly tax returns. A consulting job will give your clients a good reputation, and they might be recommended to other companies in the area.

Because your client has a reputation for handling consulting projects, they could be offered a very lucrative position that they will want to take.

When you would like to market your clients for jobs, you should remember that it is easier to apply for jobs than pass them up. You can put your client’s “hat in the ring” for each new job, and their name will be remembered by all the companies that are hiring. You can also build a public persona for your clients using social media or a website. You can get your clients consulting gigs that will help them build a good reputation, and you can recruit employers at networking events. As you maintain this level of constant activity, your clients will be hired for better jobs and make more money.